Market analysis/forecasting for events in the Middle East and Africa, 2021-2022 and 2028: Increasing demand for hybrid events and growing youth interest in entrepreneurial and business seminars – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The report ‘Market Forecast for Events in the Middle East and Africa to 2028 – COVID-19 Impact and Regional Analysis – by Event Type, Revenue Source, Type, Organizer, Application and Company Size’ has been added to ResearchAndMarkets.com’s offer.

The Middle East and Africa events market is expected to grow from US$53.63 billion in 2022 to US$76.67 billion in 2028; it is estimated to grow at a CAGR of 6.1% from 2021 to 2028.

With the advent of virtual events, planners have expanded their reach and scaled their events to a wider audience. Live translation as part of an event package can give virtual and physical event venues a competitive advantage. QR codes can also be used to track event registrations.

Event venues can add QR codes to their security arsenal as another touch- and germ-free means of pairing planners with attendees according to today’s health rules. For example, continued improvements in event management are likely to present lucrative opportunities for the growth of the events market during the forecast period.

Market Segmentation for Middle East and Africa Events

The Middle East and Africa events market is segmented by event type, type, source of income, organizer, company size, application, and country. Based on the type of event, the market is segmented into virtual, hybrid and physical. The physical segment would dominate the market in 2022. The virtual segment is divided into webinars and others.

In terms of application, the Middle East and Africa event market is split into B2B and B2C. The B2B segment is set to dominate the market in 2022. Based on company size, the market is divided into small and medium enterprises and large enterprises. The large enterprise segment is set to dominate the market in 2022.

In terms of revenue source, the event market in the Middle East and Africa is segmented into ticket sales, sponsorship and others. The sponsor segment would dominate the market in 2022. As far as the organizer is concerned, the event market in the Middle East and Africa is segmented into business, sports, education, entertainment and others.

The entertainment segment would have the largest market share by 2022. Based on type, the market is divided into music concerts, festivals, sports, exhibitions and conferences, corporate events and seminars, and others.

The corporate events and seminars segment is set to dominate the market by 2022. In terms of country, the Middle East and Africa events market is segmented into Saudi Arabia, UAE, South Africa and the rest of the Middle East and Africa. The UAE would dominate the market in 2022.

Key Market Dynamics

Market factors

  • Rapid increase in event sponsorship

  • Growing interest among young people in seminars for entrepreneurs and companies

Market Restrictions

  • High operational costs when organizing events

Market opportunities

  • Technological advancement

Future trends

  • Increasing demand for hybrid events

Company Profiles

  • Anschutz Entertainment Group

  • ATPI Ltd.

  • BCD Meetings and Events

  • Cvent Inc

  • Live Nation Worldwide, Inc.

  • pollstar

  • StubHub

For more information on this report, please visit https://www.researchandmarkets.com/r/ewyk78.

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