THE takes on event specialist BMI . left for student recruitment

Together, the brands will reach more than 20 million prospective international students each year.

Universities will see a “significant” expansion of opportunities to interact with prospective students, both in person and online, the partners said.

“Bringing the world’s leading student recruitment events together with one of the world’s largest and most renowned study abroad platforms is an incredibly exciting development at Times Higher Education,” explains Paul Howarth, CEO of THE.

THE launched its student-focused department THE Student in May 2021 and has since partnered with a wide range of international education companies.

“Together, we can transform the events landscape for students who want to study abroad – both in-person and online – by connecting them with institutions that best meet their requirements and helping them to study internationally in a wide range of destination countries”, Howarth added.

“Joining forces felt like a natural partnership, given the popularity of THE’s university rankings and the need for prospective students to meet institutions at world-class virtual and physical events around the world,” said Samir Zaveri, CEO and president of BMI.

“By coming together, millions of students using their platform can now meet universities at BMI’s leading international education fairs.”

“The BMI team, led by Samir Zaveri, Sangin Zaveri, Rupert Merrick and Philippe Person, has built one of the truly global brands in the international education sector,” said Howarth. “We’ve heard from hundreds of universities around the world and found that BMI couldn’t be rated higher.”

The university data, rankings and content provider was acquired by Inflexion Private Equity in 2019. THE also acquired US news provider Inside Higher Ed earlier this year.

“The coming together of our brands and like-minded teams is a very natural match”

“The acquisition will benefit from THE Student’s extensive global engagement with millions of prospective international students, raising awareness of BMI’s unparalleled array of consulting and student recruitment events,” Patrick Hayes, DE Cchief development officer, said.

BMI has long been a “trusted partner” of the student-centric THE Student platform.

“The coming together of our brands and like-minded teams is a very natural match,” he added. The companies also hosted “highly successful” virtual THE Student Fairs in partnership in Africa, India and Asia in 2021, Zaveri added.

“[The events] showed us the huge student audience they reach. It also enabled us to fully understand how we can use this audience to further enhance our current events and potentially launch new ones in key countries and regions for student recruitment around the world.”

The BMI directors are all fully committed to staying with the company, the partners added, while THE will work with BMI on event content and unlocking brand reach, unique data and insights for their hundreds of thousands of annual event attendees.

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